TOFU understands the limited resources within SMEs. We can serve as an extended marketing arm of your organisation. Your business can focus on its core competencies and TOFU takes care of the requirements of a traditional marketing department. This will minimise your costs and maximise operational efficiency.
Working closely with your marketing team, we help you to develop the right strategy for your business. TOFU has the added bonus of offering you first-hand access to relevant consumers and potential customers in China, coupled with a vast knowledge of Chinese markets, across different regions and tiers of cities. With 20 years of hands-on commercial experience in leading, global consumer industries, TOFU has a thorough understanding of corporate culture and a solid reputation in marketing.
Outsourcing your marketing gives you the chance to actually quantify and analyse the results of marketing activities. It can show you what actually works and what marketing really can achieve. Once we have implemented your strategy, your TOFU consultant will keep you regularly updated with the latest data to show you how your campaign is progressing, and where value-add changes could be made.