Market Research

Once you start planning, the first difficulty you’ll encounter is the sheer vastness of the country, and finding the information that’s relevant to you. China is a country of diversity, with widely varying lifestyles and motivations. TOFU searches for the right market information ensuring it is valuable and serves your needs. To do so, we look at key intelligence such as demographic clusters, competitors, trade opportunities, and the existing market penetration of your offer.  

China is not just one single market. Instead it is formed of various, continually-changing clusters.

Before you start to invest, you need information about your market segment, target audience, feasibility and so on.

  • Who are they? 
  • How big? 
  • What is the biggest potential? 
  • What is the market trend?
  • How to reach them? 
  • What do they like?
  • How to reach them?
  • Who are the competitors?
  • What’s the trade structure?

Our market research covers all areas including: guidance through the macro business environment in China, consumer insights, understanding and navigating the complex Chinese clusters and development.

Together we will understand your business idea in detail, and recommend the scope of research you require. We make sure that you understand the market like we do, before making your final decisions.

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